Arttrepreneur – Drawings from Consumer Life

Los Angeles: JonMarc Edwards, 2025. 1st Edition. Publisher’s color photo illustrated, Hardcover, Imagewrap.  104 pages, 48 plates.

Arttrepreneur is a term I coined in the mid-1980s to describe the fusion of art and entrepreneurship. It began as an impulse while staring at my freshly painted wall in my 7th St. studio in Minneapolis, Minnesota.

Many impulses and rough drafts were to follow. Between 1987 and 1992, I produced a hundred and forty-four drawings (a gross) of imaginary, humorous, political, philosophical, or irreverent ideas that helped me make sense of the Reag” n years,” “Yuppies,” and the vast consumer cosmology. I exhibited two shows built around the Arttrepreneur’s work, one in Minneapolis and the other in Los Angeles.

This book will be a limited edition, but I plan to release more volumes with your support. Enjoy the ironic and sometimes kooky consumer goods and services of yesteryear. But please watch your back; the slippery slope of Capitalism has many crests and deep troubling chasms.

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