Between flights at the DFW airport, I could swear my phone algorithm and maps app conspired, directing me, albeit circuitously, to the “I Store.” I entered the empty boutique with some hesitation. Personalized, well-appointed, it had everything just for me. Phone cases in a variety of my favorite colors, state-of-the-art headphones (in my preferred slate finish), the new Power Book with my initials already engraved, even the automated store manager said, “I could tell you were a Pisces…” I left the store impressed, but I didn’t purchase anything. My mojo was off for the rest of the day.